🎒 LALAZARD DAYCARE 🎒
OVERVIEW
Afghanistan has been named one of the worst countries to be a mother and most dangerous to be a child. Women are economically marginalized with limited job prospects, but are able to weave rugs on home-based looms. However, it is very difficult for them to watch their children and work at the same time. With no childcare, mothers have resorted to sedating their children with opium seeds so they can work without interruption, or pulling their daughters into carpet making to keep them occupied.
A daycare is to be established; and early childhood education program that will enable women to concentrate on their craft and earn more income, while their sons and daughters are in a separate, safe and nurturing environment. Women will be able to bring their children to a nearby GoodWeave and GlobalGiving sponsored daycare center, where they will have an opportunity to learn, play and thrive with peers.
CATEGORY
Branding
Logo Design
Print
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
GOALS
Lalazard Daycare for kids aims to support communities lacking early childhood education programs. This program provides at-risk children, especially girls;Â with an opportunity for structured play, basic lessons and peer socializing that will give them a foundation for school and leaves them less vulnerable to exploitation. Parents become accustomed to bringing their children to the program, setting a precedent for school enrollment when they reach the appropriate age. Also, when women earn their own money, they have a voice in the household and usually reinvest in the family and community.
With that being said, a friendly and easily recognizable identity is strongly desired for this organization. To establish trust not only with the children enrolled, but the parents entrusting their children to be enrolled.
PROCESS AND IDEATION
Wanting to bring a warm and welcoming environment to a hopeful community, while also exhibiting positivity - a bright and simple brand presence was decided upon. In an attempt to honor the working parents and children, ties back to geometrical motifs in Afghan carpet weaving as well as Islamic Art were made as a point of reference.Â
INSPIRATION
PRELIMINARY IDEATION
CONTINUED IDEATION
FINAL LOGOS
STYLISTIC CHOICES
BRAND EXTENSION
In order to keep consistency and add to brand recognition custom stationary materials as well as merchandise were designed along with the brand identity in mind. Inclusive of that is a website inclusive of provided programs and more information on the organization.Â
FULL CREATIVE BRIEF
